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About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Here are some key metrics to keep in mind for B2B sales: New leads in pipeline: The number of new leads added to each rep’s pipeline during a single quarter.
When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. billion social media users by 2027. Learn more What is social selling? Social selling is a lead-generation technique where salespeople directly interact with their prospects on social media platforms.
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