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About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Personalizing messages and sales pitches. With more data about your target customers, you can better personalize and customize the pitches you send. And B2B salespeople are a big reason why it’s growing.
When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. People can smell a sales pitch from a mile away. billion social media users by 2027. Meeting prospects where they are It is important to note that “engaging” is not the same as “pitching.”
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