Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Like automation, the creation of landing pages tailored for individual marketing campaigns is another feature typically associated with marketing automation platforms. Despite being so well-established, email marketing continues to attract more investment.

E-commerce 141

E-commerce Technology Technology Retail 141

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. trillion in 2021 to $3 trillion by 2027.

B2B 93

B2B Teamwork Referrals Cross-sell 93

Salesforce

FEBRUARY 21, 2025

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. With a technology platform that incorporates all available data, from customer information to marketing campaign success to service issues, providers can: Get a birds-eye view of potential markets. But the business is challenging.

Contract 52

Contract Government Price Service 52

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. A sales enablement framework establishes a collaborative process and gets disparate departments on the same page. It’s time to embrace enablement, or Gartner says your competitors will first. Building a Sales Enablement Framework 1.

Sales 74

Sales Quota Commission Prospecting 74

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. One major brand that won a Clio for its Twitch-based campaign was the fast-food chain, Wendy's. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. But Twitch isn't just for gamers anymore.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Salesforce

JANUARY 8, 2024

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience.

Angle 65

Angle Healthcare Technology Technology 65

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. They can’t tell you, for example, about open sales opportunities or provide year-to-date campaign performance.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Martech

JANUARY 3, 2025

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. As is their potential to devise and run marketing campaigns and take over 90% ( or more ) of customer support and service activities. We will get around to providing all the services you need.

Government 114

Government Campaign Service Meeting 114

Salesforce

OCTOBER 9, 2024

Whether it’s nurturing sales leads, brainstorming campaign ideas, or deflecting service calls, purpose-build agents are focused on one specific job, and doing it exceedingly well. That’s why 82% of large companies plan to implement agents by 2027. But agentic AI is very different. The best part is they take action on your behalf.

Pharmaceutical 122

Pharmaceutical Technique Transportation Healthcare 122

Highspot

FEBRUARY 2, 2025

Whether its marketing campaigns, product sheets, or regulatory documents, every asset must be accurate, accessible, and on-brand. Industry projections indicate that AI spending will climb from $35 billion in 2023 to $97 billion by 2027 , representing a CAGR of 29%. The demand for digital files in the industry cannot be overstated.

Service 52

Service Territory Clients Trust 52

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn? billion by 2027.

Objectives and Key Results 137

Objectives and Key Results Click Through Rate B2B Campaign 137