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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Growth in Live Video. billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. If you're interested in creating your own live campaigns, but don't know where to start, here's a great guide to help you.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. Despite being so well-established, email marketing continues to attract more investment. billion in 2020 to $14.9

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. With a technology platform that incorporates all available data, from customer information to marketing campaign success to service issues, providers can: Get a birds-eye view of potential markets. But the business is challenging.

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How to Build A Sales Enablement Framework

Hubspot

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. If you don’t already have one, building a sales enablement framework can help reps and your company hit growth targets in a more difficult selling climate. Building a Sales Enablement Framework 1.

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