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A Day in the Life of An AI Enterprise

Salesforce

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. A marketing platform with built-in AI capabilities is what Sandstone needs to spread the word, quickly and effectively, about its new products. But Sandstone needs to act fast.

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TV advertising: 6 key trends to watch in 2024

Martech

This increases ad campaign efficiency by eliminating wasted impressions. billion by the end of 2027, per eMarketer. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching.

Retail 106
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

We’re at an inflection point where workforces are overwhelmed with low-value tasks and stalled productivity, but customers expect more personalized experiences and empathetic conversations. Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027.

Service 52
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Marketers need a unified platform, not more standalone tools

Martech

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. ” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Alternatively, they've also sponsored live product tutorials from social media influencers. billion by 2027. If you're interested in creating your own live campaigns, but don't know where to start, here's a great guide to help you. For example, many companies have sponsored or hosted the live Q&As I noted above.

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15 cutting-edge tools every B2B marketer should know

Martech

Which products are best suited to the B2B world? I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce.

B2B 94
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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. Like automation, the creation of landing pages tailored for individual marketing campaigns is another feature typically associated with marketing automation platforms. Despite being so well-established, email marketing continues to attract more investment.