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A Day in the Life of An AI Enterprise

Salesforce

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Now Sandstone is ready to reach out to its targeted customers.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. This means that customer service representatives (CSRs) and adjusters can focus on delivering things that AI can’t, like empathy and exceptional service during times of hardship.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. If you're interested in creating your own live campaigns, but don't know where to start, here's a great guide to help you. Growth in Live Video. StreamElements ).

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Like automation, the creation of landing pages tailored for individual marketing campaigns is another feature typically associated with marketing automation platforms. billion in 2020 to $14.9

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Like YouTube, Facebook has the benefit of having a giant global audience that represents different ages, interests, and cultural backgrounds. In the video, a representative from Providence, R.I.-based And brands are taking notice.

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The Impact of Digital Asset Management (DAM) for Financial Services

Highspot

Whether its marketing campaigns, product sheets, or regulatory documents, every asset must be accurate, accessible, and on-brand. Industry projections indicate that AI spending will climb from $35 billion in 2023 to $97 billion by 2027 , representing a CAGR of 29%.

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