Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Like automation, the creation of landing pages tailored for individual marketing campaigns is another feature typically associated with marketing automation platforms. Despite being so well-established, email marketing continues to attract more investment.

E-commerce 141

E-commerce Technology Technology Retail 141

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. trillion in 2021 to $3 trillion by 2027.

B2B 94

B2B Teamwork Referrals Cross-sell 94

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. These initiatives helped to remove low-quality prospects early, address key objections effectively, and conduct outreach more efficiently — all in service of the original, highly specific goal. Map the buyer’s journey.

Sales 74

Sales Quota Commission Prospecting 74

Salesforce

JANUARY 8, 2024

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over. As technology advances, this trend will gain more traction.

Angle 74

Angle Healthcare Technology Technology 74

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. This is not just a technical advancement.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Martech

JANUARY 3, 2025

We will get around to providing all the services you need. Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. As is their potential to devise and run marketing campaigns and take over 90% ( or more ) of customer support and service activities.

Government 115

Government Campaign Service Meeting 115

Salesforce

OCTOBER 9, 2024

There are already a handful of out-of-the-box agents for customer service, commerce, sales coaching, and more. For example, an agent in financial services would analyze a client’s portfolio and make suggestions to the portfolio manager about how to optimize it, without actually taking those actions itself.

Pharmaceutical 123

Pharmaceutical Technique Transportation Healthcare 123

Highspot

FEBRUARY 2, 2025

AI spending in financial services is set to double over the next four years, driving innovation in areas ranging from fraud detection to new product simulations. The financial services industry is overwhelmed with paper and digital documents, and every piece of information must be carefully tracked to stay compliant. Did you know?

Service 52

Service Territory Clients Trust 52

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn? billion by 2027.

Objectives and Key Results 137

Objectives and Key Results Click Through Rate B2B Campaign 137