Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 100

Non-Profits Real Estate Launch Campaign 100

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. They can’t tell you, for example, about open sales opportunities or provide year-to-date campaign performance.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 69

Non-Profits Real Estate Launch Campaign 69

Salesforce

OCTOBER 9, 2024

Unlike chatbots, agents can process vast amounts of data, make decisions, and learn from their environment, allowing them to manage workflows, optimize processes, and make strategic recommendations. That’s why 82% of large companies plan to implement agents by 2027. But agentic AI is very different.

Pharmaceutical 118

Pharmaceutical Technique Transportation Healthcare 118

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. trillion in 2021 to $3 trillion by 2027.

B2B 86

B2B Teamwork Referrals Cross-sell 86

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. Create strategic content. A sales enablement framework establishes a collaborative process and gets disparate departments on the same page. It’s time to embrace enablement, or Gartner says your competitors will first.

Sales 62

Sales Quota Commission Prospecting 62

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79