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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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A Day in the Life of An AI Enterprise

Salesforce

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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TV advertising: 6 key trends to watch in 2024

Martech

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. This increases ad campaign efficiency by eliminating wasted impressions. billion by the end of 2027, per eMarketer. Here are a few of the key trends shaping the future of TV advertising in 2024. Get MarTech!

Retail 105
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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology. over that period.

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Marketers need a unified platform, not more standalone tools

Martech

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market.

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service. But the business is challenging.