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AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-throughrates, and take appropriate action. Generative AI for sales , when integrated into CRM, can speed up and personalize the sales process for Sandstone in a number of ways.
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Some of these metrics focus on prospect behavior, like email open and click-throughrates, while some focus on your behavior, like how many calls you schedule per week and how many deals you close.
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