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A Day in the Life of An AI Enterprise

Salesforce

AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. Sandstone is one.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This article will explore content through the SMART goal-setting framework, which stands for: S pecific. This will enable search engines to comprehend better and effectively present more engaging results. M easurable.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

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