2027 Click Through Rate Represent 
Salesforce
AUGUST 6, 2024
AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC.
Salesforce
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Companies that sell B2B have dedicated sales teams that reach out to prospects — sales associates, account executives, and sales representatives. And B2B salespeople are a big reason why it’s growing.
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