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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Customer understanding (data management and analytics). B2C budgets.

B2C 94
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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

New training solution helps customers build platform expertise, learn best practices, and run enablement programs with rigor SEATTLE, Apr. Highspot University enables customers to unlock the power of Highspot, offering courses, certifications, and workshops to sharpen skills and drive more enablement impact within their organizations.

Launch 52
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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. It’s a reimagining of how machines can augment a worker’s potential.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

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5 Myths About Autonomous Agents

Salesforce

For example, they’re widely used in customer support for frequently asked questions like “where’s my order?” Unlike chatbots, agents can process vast amounts of data, make decisions, and learn from their environment, allowing them to manage workflows, optimize processes, and make strategic recommendations.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Progressing on the road to channel proficiency.