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Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. trillion in 2021 to $3 trillion by 2027.
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.
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