Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

B2C 113

B2C Drivers/motivators Technology Technology 113

Martech

SEPTEMBER 29, 2023

Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners. trillion in 2021 to $3 trillion by 2027. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on.

B2B 94

B2B Teamwork Referrals Cross-sell 94

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Brands should also consider the motivations of the players they are advertising to. In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. It is live.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Search Engine Land

MARCH 17, 2023

Pros of insourcing content creation Build stronger, smarter teams Creating content makes your team(s) smarter and better at content, plus a range of skills like researching, writing/communicating, strategizing, analyzing and tracking data, and more. By 2027, the majority of the workforce in the U.S. will be freelance!)

Contract 77

Contract Gambling Drivers/motivators Start-ups 77