Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

B2C 113

B2C Drivers/motivators Technology Technology 113

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.

B2B 94

B2B Teamwork Referrals Cross-sell 94

Closer's Coffee

NOVEMBER 21, 2022

Known for not focusing all of their efforts on customer value drivers, the hard worker wants to achieve success and develop their career, they just don’t necessarily have the proper internal toolset to implement their desired growth. Below we investigate. Know Your Sales Reps. Focus On Behavior, Not Numbers. Final Thoughts.

Drivers/motivators 52

Drivers/motivators Gaming Sales Growth 52

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Brands should also consider the motivations of the players they are advertising to. In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. It is live.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Hubspot

NOVEMBER 6, 2023

billion between 2022 and 2027. Poelzer helped professors transition from in-person to virtual learning during the pandemic and has since used blended learning techniques to help universities around the world integrate technology into their teaching. This can create a barrier, whether it’s a real or perceived difficulty with technology.

Education 78

Education Transportation Technology Technology 78

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. As a sales rep, it’s important to use technology to your advantage to streamline the process. And B2B salespeople are a big reason why it’s growing. Negotiation. Sales teams work out the terms of the deal.

B2B 59

B2B B2C Manufacturing Government 59