Digital ad spend growth drops to 7.8% this year
Martech
MAY 18, 2023
Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Digital media should make up 74.6% Within search, retail media networks (RMNs) are a rising star, with 18.7%
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