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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Digital media should make up 74.6% Within search, retail media networks (RMNs) are a rising star, with 18.7%

Growth 113
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U.S. paid search spend forecast to hit $110 billion in 2023

Search Engine Land

Within search, retail media networks (RMNs) are a rising star, with 18.7% If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. Digital media should make up 74.6% growth in retail media search. Image source: eMarketer Why we care.

Retail 81
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. The question is, how best can automation be applied?

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Diminishing profit margins. appeared first on SaaStr.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. The question is, how best can automation be applied?

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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot

Not to mention how much tap-to-pay transactions have sped up my coffee runs. in 2023, followed by debit cards. What’s interesting to note is that mobile wallet payments surpassed cash as the third most common form of POS system payments, and they’re predicted to overcome debit card payments by 2027.

Process 64
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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. For example, if your most engaged audience is already on Twitter, or your followers love your B2B content on LinkedIn, you could consider testing those platforms first since you might already have a great sense of what those audiences will engage with.