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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. The evolution of a new digital landscape can bring opportunities and challenges.

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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. Sandstone’s revenue grew just 3% last year, and its 8% operating margin sits well below the industry benchmark.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge. to engage hyperlocal audiences more effectively.

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Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. growth in retail media search. It is projected to rebound to 11.2%

Growth 111
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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge. to engage hyperlocal audiences more effectively.

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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Their substantial growth is in line with South Korea’s outsized influence on direct-to-consumer fashion and beauty. Two companies jumped out at me right off the bat: ? Anything for that beautiful glass skin.

Growth 81