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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 112
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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Previously, segmentation using legacy systems could be a weekslong process, with marketing teams relying on tech teams for an audience breakdown. Now Sandstone is ready to reach out to its targeted customers.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. Business email address Subscribe Processing.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. These processes are all data-heavy and labor-intensive. These challenges have made automation an essential operational solution.

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Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. growth in retail media search. It is projected to rebound to 11.2%

Growth 110
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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Which processes should we automate to scale up localized campaigns profitably? At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. These processes are all data-heavy and labor-intensive. These challenges have made automation an essential operational solution.

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5 Interesting Learnings from Workiva at $600,000,000 in ARR

SaaStr

112% + 8% logo growth = 119% total revenue growth. That’s not epic customer growth but it gets harder as you approach $1B in ARR. #2. Workiva has held the line on costs and hiring, and as a result, growth has stayed pretty consistent but the company has flipped and become operating margin positive this year. #7.

Growth 118