Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 112

B2C Drivers/motivators Technology Technology 112

Salesforce

AUGUST 6, 2024

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Sandstone, although fictional, is already there, representing how an established company might successfully transition to become an AI-driven company. It sees 2024 as a “critical buildout” year as businesses make major new investments.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

MAY 18, 2023

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Paid search represents 41.8% growth in retail media search.

Growth 110

Growth Retail Networking Represent 110

Search Engine Land

MAY 18, 2023

Paid search represents 41.8% If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. growth in retail media search. If spending continues at its current rate it should surpass $106 billion in 2027. growth in 2024, the forecast said. Search and retail media. More on U.S.

Retail 81

Retail Networking Growth Represent 81

Hubspot

MAY 1, 2020

Growth in Live Video. billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. 25 Live Video Stats That Marketers Need to Know. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ).

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. Despite being so well-established, email marketing continues to attract more investment. over that period.

E-commerce 140

E-commerce Technology Technology Retail 140

Hubspot

JANUARY 30, 2024

This exploding group represents both potential customers and affordable, untapped talent. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

E-commerce 81

E-commerce Territory Niche Finance 81