Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 112

B2C Drivers/motivators Technology Technology 112

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. to engage hyperlocal audiences more effectively.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Search Engine Land

JULY 16, 2024

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. The evolution of a new digital landscape can bring opportunities and challenges.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. The post Empower Your Sales Team with a Strategic Enablement Function appeared first on Highspot.

Strategize 115

Strategize GTM Cross-sell Finance 115

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. to engage hyperlocal audiences more effectively.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Hubspot

SEPTEMBER 19, 2024

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. Create strategic content. If you don’t already have one, building a sales enablement framework can help reps and your company hit growth targets in a more difficult selling climate.

Sales 74

Sales Quota Commission Prospecting 74

Search Engine Land

MARCH 17, 2023

Pros of insourcing content creation Build stronger, smarter teams Creating content makes your team(s) smarter and better at content, plus a range of skills like researching, writing/communicating, strategizing, analyzing and tracking data, and more. By 2027, the majority of the workforce in the U.S. will be freelance!)

Contract 77

Contract Gambling Drivers/motivators Start-ups 77