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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it.

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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Smart home technology is just what homeowners are looking for. Sandstone is determined to maintain excellent customer service, but smart home technology poses unique challenges. But customer service calls are rising in tandem.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

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Can a New Hosting Service Drive Revenue?

Sales Pop!

billion in 2027, growing at a CAGR of 21.44% for the duration of the forecast period, according to a market report from Globe Newswire. Small Price for Business Growth. While WordPress is free, you’ll have to pay for web hosting – a small price for taking a step toward your website’s growth. Valued at USD 78.2 Conclusion.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. The centrality of data and the need for updated technology. The latest generation of email technology.