Scaling local advertising with automation in the new media landscape by Fluency
Martech
SEPTEMBER 10, 2024
Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Automation can expedite localized campaign building and launching through pre-set configurations.
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