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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

Launch 52
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. to engage hyperlocal audiences more effectively.

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5 Myths About Autonomous Agents

Salesforce

There are already a handful of out-of-the-box agents for customer service, commerce, sales coaching, and more. For example, an agent in financial services would analyze a client’s portfolio and make suggestions to the portfolio manager about how to optimize it, without actually taking those actions itself.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. to engage hyperlocal audiences more effectively.

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

Modern consumers expect brands to deliver exactly what they need, whenever and wherever they need it, along with seamless, personalized service. According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. Loyalty marketing needs to be a crucial component of any business strategy.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. This rapid communication is vital for maintaining up-to-date information and ensuring that users receive the most current data about products and services.” mobile users use voice search every day.

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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched).