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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. This gives strategists the ability to actually strategize.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. The evolution of a new digital landscape can bring opportunities and challenges.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. This gives strategists the ability to actually strategize.

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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

Launch 52
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5 Myths About Autonomous Agents

Salesforce

Unlike chatbots, agents can process vast amounts of data, make decisions, and learn from their environment, allowing them to manage workflows, optimize processes, and make strategic recommendations. That’s why 82% of large companies plan to implement agents by 2027. Some companies aren’t sitting on the sidelines.

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Automation in Wealth Management: Simplifying Compliance in Firms

Highspot

PwC projects that asset management using AI-powered robo-advisors could reach nearly $6 trillion by 2027, almost double the amount in 2022. By implementing the right mix of technology, firms reduce manual work, improve regulatory readiness, and launch new services faster. This benefits both advisors and clients.

Finance 52