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A Day in the Life of An AI Enterprise

Salesforce

To aid in this, the company developed a tool called Penny, an AI agent that’s automatically invited to all meetings. It can do this by comparing meeting summaries against the company’s broader objectives. Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Identifying trending topics and popular content formats allows creators to tailor their content to meet audience preferences, resulting in greater reach and impact.

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in their journey. According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. Brands across all industries are taking notice.

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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. Outliers to this narrative — CTV and RMNs — show that regardless of overall trends, there is a marketing imperative to meet customers where they are.

Growth 111
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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. The secret to how venture investing works: You meet with 50-1000 startups a year. Often, before the 1st meeting, or within 20 minutes. 1-4 get done.

Niche 121
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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. Meet Agentforce , Salesforce’s set of tools designed to create and customize agents — along with a suite of preconfigured agents that help you extend your teams and get work done faster.

Service 52