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These agents generate responses that are consistent with your company’s brand voice and guidelines using trusted business data, including Salesforce Customer RelationshipManagement (CRM ) data, external data from Data Cloud , and more. Back to top. Back to top.
All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in.
It’s no wonder that Gartner expects sales enablement budgets to increase 50% by 2027. Customer relationshipmanagement (CRM) The CRM is a master record keeper of the most up-to-date information and all prospect and customer interactions across an organization. Sales enablement, and sales enablement tools, help them do just that.
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Customer relationshipmanagement helps you build long-term relationships with your customers that lead to loyalty and retention. And B2B salespeople are a big reason why it’s growing.
These challenges already feel overwhelming, especially as outdated processes fail to meet clients’ evolving expectations. Consider a wealth management firm stuck with outdated, paper-based workflows. By automating routine processes, they can meet their clients’ evolving demands.
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