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15 cutting-edge tools every B2B marketer should know

Martech

Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. trillion in 2021 to $3 trillion by 2027. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.

B2B 93
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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. With Salesforce for Communications , service providers can: Negotiate the opportunity. Fiber has become the choice for fixed connectivity because it is faster and more reliable than cable. But the business is challenging.

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How DevSecOps Turns Cyber Threats into Customer Trust

Salesforce

Experts predict that by 2027, the world will store nearly 300 zettabytes of data. And in a world where Agentforce and AI apps are central to business success, security is non-negotiable. In todays AI landscape, data reigns supreme. This explosion in data volume is not only a technological shift but an ethical challenge.

Trust 52
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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B 59