Digital ad spend growth drops to 7.8% this year
Martech
MAY 18, 2023
Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Social network display advertising is about a quarter of total digital spending. Within search, retail media networks (RMNs) are a rising star, with 18.7% If spending continues at its current rate it should surpass $106 billion in 2027.
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