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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Social network display advertising is about a quarter of total digital spending. Within search, retail media networks (RMNs) are a rising star, with 18.7% If spending continues at its current rate it should surpass $106 billion in 2027.

Growth 106
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U.S. paid search spend forecast to hit $110 billion in 2023

Search Engine Land

Within search, retail media networks (RMNs) are a rising star, with 18.7% If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. Social network display advertising is about a quarter of total digital spending. The post U.S.

Retail 81
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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Concepts such as mobile measurement partners (MMPs) and the SKAd network are unique to app measurement. The number of smartphone users globally is forecast to hit 7.7

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Network with people at other companies, including clients. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. Steps to take. Get MarTech!

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. We call this operational pinch point “the crisis of capacity” for ad ops teams.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Diminishing profit margins.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads.