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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Social network display advertising is about a quarter of total digital spending. Within search, retail media networks (RMNs) are a rising star, with 18.7% If spending continues at its current rate it should surpass $106 billion in 2027.

Growth 105
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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. We call this operational pinch point “the crisis of capacity” for ad ops teams.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Diminishing profit margins.

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All Types of Payment Methods Business Owners Need to Know [+Data]

Hubspot

For all business owners, being flexible with the different types of payments you accept helps create satisfied customers and ensures you don’t have any issues getting paid for your goods or services. For instance, if you sell services to another business like I do as a freelancer, ACH payments are convenient and easy to set up.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. We call this operational pinch point “the crisis of capacity” for ad ops teams.

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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. You can also use Square for online transactions if you have an ecommerce shop, sell services, or invoice for appointments.

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