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Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. A lot of employees became remote workers or freelancers or found out that due to technology it’s possible for them to work remotely. Network with people at other companies, including clients.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. We call this operational pinch point “the crisis of capacity” for ad ops teams.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. We call this operational pinch point “the crisis of capacity” for ad ops teams.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.

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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot

What’s interesting to note is that mobile wallet payments surpassed cash as the third most common form of POS system payments, and they’re predicted to overcome debit card payments by 2027. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Viewability is an excellent benchmark to start measuring success, but as technology evolves, other KPIs will paint a more clear picture of effectiveness.

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