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A Day in the Life of An AI Enterprise

Salesforce

Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. These 5 steps will help transform your business into an AI enterprise (The Salesforce Futures team, in the latest edition of its magazine, presented three fictional companies at varying degrees of AI transformation.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This will enable search engines to comprehend better and effectively present more engaging results. They can achieve outstanding results by striking the perfect balance between human insight and AI applications. M easurable.

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How to Build A Sales Enablement Framework

Hubspot

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. A sales enablement framework establishes a collaborative process and gets disparate departments on the same page. It’s time to embrace enablement, or Gartner says your competitors will first. Building a Sales Enablement Framework 1.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Although these videos would no longer be live, presenting them on IGTV might get them more additional views after they've aired. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Each persona has a unique strategy to win customers, along with unique challenges they present to sales management – gamification can work to enhance each persona’s individual sales technique while diminishing any potential negative aspects. The Hard Worker . Final Thoughts.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

By 2027, the majority of the workforce in the U.S. Anyone can call themselves a freelancer and present a fluffed-up resume to impress. It should also be pretty easy to find freelancers, as the job market is glutted with them. (By will be freelance!) That doesn't mean they can deliver.