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A Day in the Life of An AI Enterprise

Salesforce

Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. Sandstone, although fictional, is already there, representing how an established company might successfully transition to become an AI-driven company. Sandstone is one. Check out their full analysis here.)

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Like YouTube, Facebook has the benefit of having a giant global audience that represents different ages, interests, and cultural backgrounds. In the video, a representative from Providence, R.I.-based And brands are taking notice.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Each persona has a unique strategy to win customers, along with unique challenges they present to sales management – gamification can work to enhance each persona’s individual sales technique while diminishing any potential negative aspects. The Hard Worker . Final Thoughts.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

By 2027, the majority of the workforce in the U.S. Anyone can call themselves a freelancer and present a fluffed-up resume to impress. It should also be pretty easy to find freelancers, as the job market is glutted with them. (By will be freelance!) That doesn't mean they can deliver.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

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