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A Day in the Life of An AI Enterprise

Salesforce

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. ChatGPT marks a pivotal turning point in the role of generative AI in business and society. Get MarTech! In your inbox.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.

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How to Build A Sales Enablement Framework

Hubspot

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. Tools and technologies have a place in many implementations, but they aren’t the end of the story. A sales enablement framework establishes a collaborative process and gets disparate departments on the same page.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Although these videos would no longer be live, presenting them on IGTV might get them more additional views after they've aired. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Ecommerce sales are expected to reach $8.1

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Virtual vs. In-Person Training: Pros & Cons of Each [New Data]

Hubspot

Some asynchronous elements may also be present in the course design. billion between 2022 and 2027. While transportation costs may be nominal for some attendees, it will present a barrier for others. This can create a barrier, whether it’s a real or perceived difficulty with technology. Hybrid learning. Remote learning.