Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Business email address Subscribe Processing. over the coming years.

B2C 112

B2C Drivers/motivators Technology Technology 112

Martech

DECEMBER 4, 2024

trillion in 2024 to $8 trillion by 2027. A smooth and hassle-free return process boosts customer satisfaction and loyalty, while a difficult return experience can lead to negative perceptions and lost business. The financial impact is significant, with an estimated annual cost of $400 billion in the United States alone.

Customers 115

Customers Retail Represent Contact 115

Salesforce

AUGUST 6, 2024

Previously, segmentation using legacy systems could be a weekslong process, with marketing teams relying on tech teams for an audience breakdown. Generative AI for sales , when integrated into CRM, can speed up and personalize the sales process for Sandstone in a number of ways.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. Business email address Subscribe Processing. digital ad spend is only expected to increase 7.8% Get MarTech! In your inbox.

Growth 110

Growth Retail Networking Represent 110

Salesforce

NOVEMBER 18, 2024

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. AI agents in financial services can reduce the burden of manual processes for regulatory compliance through automation. Back to top. Back to top.

Service 52

Service Non-Profits Territory Trust 52

Martech

JUNE 28, 2024

Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to composable architecture. For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In Marketing also adopted agile practices.

Retail 100

Retail Manufacturing Legal Consult 100

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Providers typically offer a library of templates designed to simplify the process of message design and creation. Despite being so well-established, email marketing continues to attract more investment.

E-commerce 140

E-commerce Technology Technology Retail 140