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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. These processes are all data-heavy and labor-intensive.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. A delicate balance for the Modern ISV. Diminishing profit margins.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. It finds an available time and books the appointment, streamlining what’s often a frustrating and time-consuming process. Business leaders clearly see the potential.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. Get MarTech!

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How AI will affect the future of search

Search Engine Land

It uses natural language processing to understand the real intent behind a search. This collaborative process involves using AI for initial drafts and human skills for final refinements. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Business email address Subscribe Processing.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Business email address Subscribe Processing. Using AI for enhanced workflow and efficiency AI can streamline many repetitive tasks, freeing up time for creators to focus on more strategic and creative activities.