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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. It finds an available time and books the appointment, streamlining what’s often a frustrating and time-consuming process. Business leaders clearly see the potential.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. These processes are all data-heavy and labor-intensive.

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5 Myths About Autonomous Agents

Salesforce

Unlike chatbots, agents can process vast amounts of data, make decisions, and learn from their environment, allowing them to manage workflows, optimize processes, and make strategic recommendations. By using natural language processing (NLP), if you can describe it, you can build a custom agent.

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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Highspot University is designed to provide customers with the education and support they need to implement Strategic Enablement.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Which processes should we automate to scale up localized campaigns profitably? At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. These processes are all data-heavy and labor-intensive.

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How AI will affect the future of search

Search Engine Land

It uses natural language processing to understand the real intent behind a search. This collaborative process involves using AI for initial drafts and human skills for final refinements. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Business email address Subscribe Processing.