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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Business email address Subscribe Processing. over the coming years.

B2C 112
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A Day in the Life of An AI Enterprise

Salesforce

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. A smooth and hassle-free return process boosts customer satisfaction and loyalty, while a difficult return experience can lead to negative perceptions and lost business. Many brands are turning to digital technology to streamline the return process.

Customers 115
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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it.

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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot

As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. No matter what kind of purchase I’m making or whether it’s being made online or off, I know that the payment process is taken care of. As a result, more payment processing companies and gateways have emerged.

Process 74
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. These processes are all data-heavy and labor-intensive. These challenges have made automation an essential operational solution.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Which processes should we automate to scale up localized campaigns profitably? At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. These processes are all data-heavy and labor-intensive. These challenges have made automation an essential operational solution.