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Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.
MACH mindset The MACH Alliance is a nonprofit organization formed in 2020 to promote marketing technology and practices that fit into composable, modular systems. For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In This was before there was a MACH Alliance to go to for guidance.
After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. One of the most common ways to outsource content is to hire a full-service agency that completely takes over your content marketing from strategy-building to promoting finished pieces.
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