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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

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How M&M’s transformed ERP and commerce with composable architecture

Martech

MACH mindset The MACH Alliance is a nonprofit organization formed in 2020 to promote marketing technology and practices that fit into composable, modular systems. For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In This was before there was a MACH Alliance to go to for guidance.

Retail 101
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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. One of the most common ways to outsource content is to hire a full-service agency that completely takes over your content marketing from strategy-building to promoting finished pieces.

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Need to build a landing page for a new promotion? In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. To claim your piece of the pie, be strategic as you enter the market. Do you need to optimize product detail pages ?

Angle 66
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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. as well as deliver highly targeted sales recommendations, customer service, or marketing promotions exactly when the customer is most receptive.