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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

B2C 113
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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. After waiting 10 days without a response, I called customer support again and spoke to a representative who promptly sent me a free return label without asking any questions. Train customer service representatives to handle return requests promptly and empathetically.

Customers 116
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A Day in the Life of An AI Enterprise

Salesforce

Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. Sandstone, although fictional, is already there, representing how an established company might successfully transition to become an AI-driven company.

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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% It is projected to rebound to 11.2% growth in 2024, the forecast said.

Growth 112
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. This means that customer service representatives (CSRs) and adjusters can focus on delivering things that AI can’t, like empathy and exceptional service during times of hardship.

Service 52
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U.S. paid search spend forecast to hit $110 billion in 2023

Search Engine Land

Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. of total digital spending.

Retail 81
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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. Growth in Live Video.