Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

B2C 112

B2C Drivers/motivators Technology Technology 112

Martech

JUNE 28, 2024

Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to composable architecture. For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In

Retail 100

Retail Manufacturing Legal Consult 100

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Search Engine Land

MARCH 17, 2023

Pros of insourcing content creation Build stronger, smarter teams Creating content makes your team(s) smarter and better at content, plus a range of skills like researching, writing/communicating, strategizing, analyzing and tracking data, and more. By 2027, the majority of the workforce in the U.S. will be freelance!)

Contract 77

Contract Gambling Drivers/motivators Start-ups 77

Highspot

FEBRUARY 2, 2025

billion by 2029reflecting finances recognition of DAM technology as a strategic game-changer. Industry projections indicate that AI spending will climb from $35 billion in 2023 to $97 billion by 2027 , representing a CAGR of 29%. The global DAM market is poised to grow from $5.3 billion in 2024 to $10.3

Service 52

Service Territory Clients Trust 52