Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

B2C 94

B2C Drivers/motivators Growth Technology 94

Salesforce

AUGUST 6, 2024

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

Real Estate 124

Real Estate Non-Profits Click Through Rate CRM 124

Martech

JUNE 28, 2024

Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to composable architecture. For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In

Retail 78

Retail Manufacturing Legal Consult 78

Salesforce

NOVEMBER 18, 2024

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. This means that customer service representatives (CSRs) and adjusters can focus on delivering things that AI can’t, like empathy and exceptional service during times of hardship.

Service 52

Service Non-Profits Territory Trust 52

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution.

E-commerce 137

E-commerce Technology Technology Retail 137

Closer's Coffee

NOVEMBER 21, 2022

The gamification industry is on track to experience a 25% growth spurt through 2027 – in the business world, this is an extremely high growth level and representative of how popular the technology will grow to become. Final Thoughts.

Drivers/motivators 52

Drivers/motivators Gaming Sales Growth 52

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79