Remove 2027 Remove Service Remove User Experience
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How AI will affect the future of search

Search Engine Land

Today’s SEO is about aligning with user goals and pain points, not just keyword counts. Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. Add images, visuals, media You need visuals. After the 2023 ruling by the U.S.

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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders. The reason?

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This improves user experience and resurfaces the most popular or highest-converting pieces. They can achieve outstanding results by striking the perfect balance between human insight and AI applications.

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How to optimize your app as part of a cross-device approach

Martech

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.