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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

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Empower Your Sales Team with a Strategic Enablement Function

Highspot

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. The post Empower Your Sales Team with a Strategic Enablement Function appeared first on Highspot.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. “Sometimes you need a big multipurpose LLM, but in many cases a specialized agent will be a much more efficient solution.” Business leaders clearly see the potential.

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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Highspot University is designed to provide customers with the education and support they need to implement Strategic Enablement. .”

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. to engage hyperlocal audiences more effectively.

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5 Myths About Autonomous Agents

Salesforce

Unlike chatbots, agents can process vast amounts of data, make decisions, and learn from their environment, allowing them to manage workflows, optimize processes, and make strategic recommendations. That’s why 82% of large companies plan to implement agents by 2027. Some companies aren’t sitting on the sidelines.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. to engage hyperlocal audiences more effectively.