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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. to engage hyperlocal audiences more effectively.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. “Sometimes you need a big multipurpose LLM, but in many cases a specialized agent will be a much more efficient solution.” Business leaders clearly see the potential.

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How AI will affect the future of search

Search Engine Land

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Be aware of regulatory changes: Monitor the evolving regulatory landscape for AI technologies.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. Get MarTech!

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How M&M’s transformed ERP and commerce with composable architecture

Martech

Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to composable architecture. MACH” is an acronym for the design principles behind this technology — microservices, API-first, cloud-native SaaS and headless.

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