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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

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5 Myths About Autonomous Agents

Salesforce

It’s understandable to be confused about new and revolutionary technologies like autonomous agents. These are legitimate questions, and as with any new technology, there are some misconceptions floating around that might cloud your understanding of its potential. That’s why 82% of large companies plan to implement agents by 2027.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. “Sometimes you need a big multipurpose LLM, but in many cases a specialized agent will be a much more efficient solution.” Business leaders clearly see the potential.

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. A lot of employees became remote workers or freelancers or found out that due to technology it’s possible for them to work remotely. One that’s giving them more leverage in the workforce.

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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact. “But

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TV advertising: 6 key trends to watch in 2024

Martech

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. billion by the end of 2027, per eMarketer. The integration of technology and the ability for viewers to interact with ads directly on their screens enables a more immersive and engaging experience. Get MarTech!

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it.