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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 119
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3 Top SaaS Sales Training Tips to Help You Find the Right Program

Iannarino

billion US dollars by 2028. In the world of B2B sales , SaaS is one of the largest and fastest-growing industries. Globally, the market is expected to grow as high as 716.52 Your market has a lot of opportunity: Is your team prepared to seize it?

B2B 259
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Global digital ad spend set to grow 8.4% this year

Martech

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.

Retail 124
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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Even with Slowing Growth, Will Hit $1B ARR by 2028 The power of recurring revenue and NRR > 100%. Instructure can clearly predict $1B or more of ARR by 2028. big balloon payment to pay it all off comes in 2028. That should be more than enough to service their debt, if not to make the balloon payment in 2028.

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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Customers 119
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$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. Why we care.

Territory 108
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customers 124