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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This presents marketers with an unequaled opportunity: More people and the ability to better measure all the parts of a marketing campaign. from 2021 to 2028.

Retail 119
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$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. 30% of mobile ad spend is lost to ad fraud in 2023.

Territory 108
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customers 124
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Using predictive AI, it can optimize personalized marketing campaigns. Does this company exist?

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How to unlock more value from your event content

Martech

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. About half of content marketers are already using in-person events in their campaigns.

Campaign 134
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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Why we care. ” .”

Retail 87
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The never-ending war against ad fraud

Martech

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. Perhaps brands are willing to overlook the waste of ad dollars as long as campaigns are generating lift? ” What is to be done?

Represent 122