Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Using predictive AI, it can optimize personalized marketing campaigns. Does this company exist?

Real Estate 124

Real Estate Non-Profits Click Through Rate CRM 124

Martech

OCTOBER 18, 2024

billion by 2028, businesses of all sizes are recognizing the importance of these tools. When choosing the right platform, start by identifying your business needs and evaluating essential features like email marketing, lead management, and campaign orchestration. With the market expected to grow to $13.48 Want to learn more?

CRM 72

CRM Price Campaign Customers 72

Lead Fuze

OCTOBER 11, 2023

Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. The CRM Marketer Evolution Curve’s Guide provides great examples showcasing how these technologies have been successfully used within real-world applications.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Highspot

MARCH 13, 2024

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Furthermore, AI considers a wide range of variables such as seasonality, economic indicators, and the impact of marketing campaigns to provide a holistic view of the sales landscape.

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

Salesforce

NOVEMBER 18, 2024

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. Business leaders are realizing that AI can help solve this problem, and some firms have already spent billions on AI and machine learning.

Service 52

Service Non-Profits Territory Trust 52