Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.

Customers 101

Customers B2C Healthcare Retail 101

Martech

JUNE 26, 2024

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience. Perhaps brands are willing to overlook the waste of ad dollars as long as campaigns are generating lift?

Represent 104

Represent Networking B2C Niche 104

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Using predictive AI, it can optimize personalized marketing campaigns. Does this company exist?

Real Estate 124

Real Estate Non-Profits Click Through Rate CRM 124

Salesforce

NOVEMBER 18, 2024

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. This means that customer service representatives (CSRs) and adjusters can focus on delivering things that AI can’t, like empathy and exceptional service during times of hardship. Back to top.

Service 52

Service Non-Profits Territory Trust 52

Lead Fuze

OCTOBER 11, 2023

Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. In essence, AI marketing automation represents an advanced level of digital marketing. Ever felt like you’re running on a marketing treadmill, juggling endless tasks? million by 2030.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Highspot

MARCH 13, 2024

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Furthermore, AI considers a wide range of variables such as seasonality, economic indicators, and the impact of marketing campaigns to provide a holistic view of the sales landscape.

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52