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$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. 30% of mobile ad spend is lost to ad fraud in 2023.

Territory 108
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. North America is expected to account for the lion’s share of the market, while Asia Pacific will be the fastest-growing region.

Customers 101
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. Insurance In the insurance industry, producers, territory managers, CSRs, and claims adjusters can greatly benefit from Agentforce.

Service 52
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10 Fast Tips to Winning More Consulting Clients

Hubspot

The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. Are they located in a specific geographic region? Through using Facebook Ads, you can create hyper-targeted campaigns to reach audiences who may be interested in working with you.

Consult 67
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Why Digital Media is Killing TV Advertising

Hubspot

If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. You can make multiple versions upfront of the same advertisement to air in different regions, but beyond that, it's clumsy and expensive to make tweaks and adjustments. or affordably.